MIAMI (February 20, 2007) –All About Cruises, based in Burlington, N.C., has been named Carnival Cruise Lines’ "Agency of the Year."

All About Cruises was selected from among 31,000 cruise-selling travel agencies throughout the U.S. and Canada. Travel agencies that demonstrate exceptional professionalism, enthusiasm and innovation in sales and marketing techniques are nominated based on feedback from Carnival’s business development managers who are based throughout North America and work in partnership with travel agents.

"All About Cruises is the embodiment of tenacity and determination, meaning they work diligently at cultivating clients and then closing the sale. A longtime Carnival supporter, Sharon Euliss and her staff have created a solid business model that relies on promoting group cruises through creative and innovative techniques, as well as strong personal relationships. All of these elements are key factors to the growth and tremendous success of their business," said Bob Dickinson, president and CEO of Carnival Cruise Lines.

Sharon Euliss, president of All About Cruises added, "This is a great honor coming from an industry leader such as Carnival. I have dreamed about receiving this sort of recognition ever since I started my agency 16 years ago. Our agency is committed to providing our clients with outstanding service and it is gratifying to be acknowledged for these efforts."

With nearly 75 percent of the agency’s business coming from incentive and group cruises, Euliss pointed out that the agency’s key to success is having a keen understanding of the unique requirements of each individual group. "My staff and I strongly believe in keeping ourselves educated on the latest product offerings so that we can provide customized experiences to cater to our client’s specific needs. This has helped to build our business through referrals from satisfied clients."

Euliss also stressed the importance of developing creative marketing tools and techniques to attract new cruisers and retain existing customers. "It is important to always come up with fresh new ideas, whether it is developing a unique incentive package or creating a custom-designed bridal registry for honeymooners. Achieving any goal is possible with persistence, hard work and determination."

The entire staff of All About Cruises and Carnival executives will travel via limousine to a restaurant of their choice. As a permanent reminder of their achievement, the agency will receive an exquisite cherry and maple grandfather clock to display in their office.


Carnival Cruise Lines is a proud member of the exclusive World’s Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, Windstar Cruises and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world’s most desirable destinations.