CARNIVAL’S ‘CURRENTS’ MAGAZINE EARNS AWARD OF EXCELLENCE AND HONORABLE MENTION AT 2006 COMMUNICATOR AWARDS
Magazine Also Receives APEX Award for Publication Excellence for 2006 ‘Viva Las Playas’ Feature
MIAMI (April 9, 2007) – Carnival Cruise Lines’ past guest magazine, Currents, received the "Award of Excellence" in the magazine category, as well as an honorable mention in the design category, at the 2006 Communicator Awards, an international awards competition.
The winners are judged by a panel of professionals within the communications industry, and graded based on content, layout, and creativity.
Currents was also recognized with the "Award for Publication Excellence" (APEX) for the "Viva Las Playas" spread featured in the Fall 2005 issue.
The APEX awards are judged by staff members of Writing That Works, a monthly trade publication which offers informative articles on new trends and styles in the communications industry. Entries are evaluated on the graphic design, editorial content and overall communication effectiveness.
Produced by Carnival’s marketing department and Des Moines, Ia.-based Meredith Publishing, Currents is mailed to Carnival’s 3.6 million past guests and provides an inside look into the cruise line, as well as its products and itineraries, through captivating feature articles and dramatic photos.
"With an interesting variety of cruising and lifestyle features, and a distinctive editorial style, Currents has developed quite a following, and has become an important and effective tool in communicating with our past guests," said Christine Arnholt, Carnival’s vice president of marketing services. "Receiving these awards validates our continued efforts in updating our guests about the many facets of the Carnival cruise experience."
Carnival Cruise Lines is a proud member of the exclusive World’s Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world’s most desirable destinations.