For the second consecutive year, Carnival Cruise Lines’ Web site, (www.carnival.com), was named “Best Overall Customer Experience” in a study commissioned by Keynote Systems, the global leader in on-demand test and measurement solutions.
In the annual study, more than 2,400 consumers evaluate major cruise lines and select on-line travel agency Web sites on a wide range of categories. Utilizing specialized Keynote software, the study captures more than 250 metrics and provides competitive rankings in such areas as overall consumer satisfaction, site organization, and customer support.
Carnival.com is the cruise industry’s most popular Web site attracting millions of monthly visitors. The site continues to reflect Carnival’s commitment to innovation with such new features as a micro-site for the new Carnival Magic (www.carnivalmagic.com) offering exclusive images, videos, interviews and blogs that showcase the ship’s many unique amenities and facilities.