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In a fun and creative way to promote the Carnival Breeze’s arrival in Miami, Carnival Cruise Lines and its ad agency, Arnold Worldwide, have launched an inventive billboard campaign that showcases the many on-board innovations on the new 130,000-ton vessel.

The billboards were first displayed along highways throughout South Florida in late October with colorful images of Guy’s Burger Joint (developed in tandem with Food Network star Guy Fieri), the Punchliner Comedy Club Presented by George Lopez, RedFrog Rum Bar and other spaces, with copy that suggested these venues were among the newest hotspots in Miami.

Then, a week later, it was later revealed that all of these fun spaces are available on  the Carnival Breeze which launches year-round six- and eight-day Caribbean cruises from Miami later this month.

The 24th vessel in the Carnival Cruise Lines fleet, Carnival Breeze will be largest “Fun Ship” ever based in South Florida.