Significantly More Guests Using Carnival HUB App Since Virtual Queues, Mobile Ordering Introduced

Carnival Cruise Line’s HUB App, one of the cruise industry’s most popular apps, has reached a landmark 10 million total downloads in its history of enhancing the fun for guests across the Carnival fleet.

Over the course of 2022, Carnival’s product team has noted a significant increase in the app’s use on every ship. On average, over 90% of staterooms have at least one guest using the Hub App. That represents an increase of more than 20% since 2020.

“We created the HUB App to help our guests make the most of their cruises, and after more than ten million downloads, it’s clear our guests find it useful,” said Alfredo Rojas, Carnival’s senior director of digital product management. “The growth we’re seeing in the HUB App’s popularity runs parallel to the enhancements we have implemented.”

The HUB App’s newer features include food and beverage ordering functionality, spa booking capabilities, virtual queuing for onboard venues, and important health and safety information. The HUB App helps guests discover all the fun available to them on board, with a full list of all activities, entertainment, food and beverage options. It also features a popular chat function and allows guests to easily access Sail & Sign accounts, Carnival's cashless credit program.

New Update Incorporating Casino Coming Soon Fleetwide

Arriving soon across the Carnival fleet, a new section of the HUB App will integrate casino features and functions for each ship. The app’s newest addition was successfully launched on Carnival Magic, quickly becoming one of the most visited sections in the app for the ship. Once it is launched fleetwide, the HUB App’s casino section will allow guests to track their Point and Player Bank, stay in-the-know about special casino events happening throughout their cruise and find other helpful information.

Carnival’s product team is continually working on new and improved updates to enhance guests’ pre-cruise and onboard experience. The HUB App is available in both Apple’s App Store and Google’s Play Store. For more details about the HUB app, click here.

For additional information on Carnival Cruise Line and to book a cruise vacation on Carnival, call 1-800-CARNIVAL, visit, or contact your favorite travel advisor or online travel site.